Introducing the new worldwide brand


Introducing the new worldwide epay brand

London, England — 16th July 2009
LONDON, United Kingdom — 16th July 2009 — epay Ltd, the market leader in electronic payment solutions in the UK, today announced a new brand and logo as part of a worldwide rebranding of the Euronet Worldwide Prepaid Division.  From July 2009, all the global operations of the Prepaid Division will have a single brand under the name “epay”.

epay is the leading worldwide payment and cash collection network and largest processor of electronic mobile top-up transactions.  As a single global division, epay can offer an extensive product portfolio including top-up, or recharge services for prepaid mobile airtime, prepaid debit cards and e-wallets: bill payment services, road tolls and money transfer; and marketing and distribution services for gift cards, digital content and transport applications.

The new logo is eye-catching, designed specifically for maximum “stand out” in the crowded retail space.  It will drive increased footfall to epay retailers by indicating to customers that a wide range of easy and secure payment services are available.  

“Our new identity will support long–term, strong relationships with our retailers, partners and consumers.  By operating as a single global brand, with local solutions and local expertise, epay retailers will benefit from being part of an extensive worldwide network,” said Nick Kennett, Managing Director — epay UK Ltd.  “Furthermore, epay has been awarded an exclusive 5 year contract by Transport for London to offer retail payments for the Central London Congestion Charge. 

This will be available through epay retailers from 31st October 2009 and as part of this launch we will be producing eye-catching and highly visible external projecting signs and point of sale materials to brand our retailer network nationwide”.

For further information please contact:

Hetal on 07798 754159 or

About epay UK

epay, a Euronet Worldwide, Inc. subsidiary (NASDAQ: EEFT), is the largest electronic payments processor of prepaid mobile airtime top-up services in the UK.  epay provides E Top-up, E Voucher and payment services for both independent retailers and multiple retailers focusing on the supermarket, convenience, CTN, petrol forecourt and mobile specialist channels.  Services are provided by both stand-alone terminals and integration into the retailer’s EPOS system — currently at more than 150,000 points of sale in the UK alone.  Major retailers include Tesco, the Post Office, Sainsbury’s, ASDA, Morrisons, Boots, WH Smith, The Carphone Warehouse, Phones 4U, Esso, Shell, Jet and Martin McColl.  For more information, visit the company’s website

About epay Division

epay, a Division of Euronet Worldwide, Inc, (NASDAQ: EEFT), is a global business with a retail network of approximately 227,000 locations across a number of international markets including the UK, Germany, Spain, Italy, Australia, New Zealand, USA, Poland, Romania, Austria, Switzerland and Ireland.

epay enables service providers to deliver electronic payment products and services to consumers through an extensive worldwide retail network. epay’s proprietary payment technology is backed by a cash collection service that manages the payment of funds back to the service providers and a range of marketing solutions to assist both the retailer and service provider to maximize their sales opportunities.

In 2008 epay processed over 700 million payment transactions with a total face value of $11 billion. epay’s product portfolio includes top-up or recharge services for prepaid mobile airtime, prepaid debit cards and e-wallets; payment services for bills, road tolls and money transfer; and marketing and distribution services for gift cards, digital content and transport tickets. epay’s commitment to customers is supported by a strong roadmap of innovative new epayment products to bring to market. epay’s corporate headquarters is located in London, United Kingdom. For more information please visit the company’s website