Euronet Worldwide Launches New Name and Brand Identity for Prepaid Division
The new brand ‘epay’ aims to unify prepaid
subsidiaries under one identity
LONDON, United Kingdom — July 15, 2009 — Euronet Worldwide, Inc.
(“Euronet”) (NASDAQ: EEFT), a leading electronic payments distributor,
today announced the rebranding of its global Prepaid Division under the
name epay. Previously operating under six different names worldwide,
the change reinforces the distinct, but related strength of Euronet’s
Prepaid subsidiaries across all regions. The new identity will provide
the Division with a worldwide retail brand that is known for quality service
and consistent products.
Currently, Euronet’s Prepaid Division is one of the largest international
distributors of prepaid mobile airtime. The establishment of a single
brand signifies the division’s transformation from a prepaid mobile top-up
distributor to a leading provider of payment services and technology.
The credibility and success of Euronet’s individual brands provide a
strong platform for the newly created global brand to ensure the Division
remains an exciting and rewarding partner for service providers
and retailers worldwide.
The new epay logo design embraces existing strong elements from the
logos of its parent company and sister subsidiaries to create one distinct,
yet synergistic brand that stands for professional, innovative and
spirited values. The design is channeled toward creating a visual impact
in a crowded retail space.
“Our new name, epay, now unites all of our best-in-class companies
under one brand to further promote our position as the leading worldwide
paymentand cash collection network provider,” said Gareth Gumbley,
Euronet senior vice president and managing director, epay Division.
“Just as our business strategy has evolved over the years to meet the
needs of our customers, so must our brands. The new brand identity is
a reflection of that evolution to deliver brand leadership and enhanced
value to our customers. It brings together our successful elements —
local market knowledge, operational expertise and international distribution
reach — required by multinational retailers and global consumer brands."
Several Euronet prepaid subsidiaries already carry the epay name.
The remaining companies: PaySpot, Telerecarga, Movilcarga, Brodos and
Transact will now adopt the new branding. Working with some of the
world’s largest retailers and consumer brands, Euronet’s prepaid division
has experienced tremendous success within the prepaid industry.
The new identity affirms the company's commitment to leading innovation
in the ‘e’ payment market while providing a platform for further
growth and expansion.
For a media kit or further information please contact:
Angela Wong – Global Marketing Manager, epay Division
+44 (0) 7787 225 164
Lisa Loebl – Corporate Marketing, Euronet Worldwide
+1 913 327 4224
epay, a Division of Euronet Worldwide, Inc. (NASDAQ: EEFT), is a global
business with a retail network of approximately 227,000 locations
across a number of international markets including the UK, Germany,
Spain, Italy, Australia, New Zealand, USA, Poland, Romania, Austria,
Switzerland and Ireland. epay enables service providers to deliver electronic
payment products and services to consumers through an extensive
worldwide retail network. epay’s proprietary payment technology is backed
by a cash collection service that manages the payment of funds back to the
service providers and a range of marketing solutions to assist both the
retailer and service provider to maximize their sales opportunities.
In 2008 epay processed over 700 million payment transactions with a total
face value of $11 billion. epay’s product portfolio includes top-up or recharge
services for prepaid mobile airtime, prepaid debit cards and e-wallets;
payment services for bills, road tolls and money transfer; and marketing and
distribution services for gift cards, digital content and transport tickets.
epay’s commitment to customers is supported by a strong roadmap of
innovative new epayment products to bring to market. epay’s
corporateheadquarters is located in London, United Kingdom.
For more information, please visit the company’s Web site
About Euronet Worldwide, Inc.
Euronet Worldwide is an industry leader in processing secure
electronic financial transactions. The Company offers payment and
transaction processing solutions to financial institutions, mobile
operators and retailers which include comprehensive ATM, POS and
card outsourcing services; card issuing and merchant acquiring
services; software solutions; consumer money transfer and bill
payment services; and electronic distribution for prepaid mobile
airtime and other prepaid products. Euronet operates and processes
transactions from 42 countries.
Euronet's global payment network is extensive — including 9,205 ATMs,
approximately 56,000 EFT POS terminals and a growing portfolio of
outsourced debit and credit card services which are under management
in 24 countries; card software solutions; a prepaid processing network
of approximately 421,000 point-of-sale terminals across approximately
227,000 retailer locations in 20 countries; and a consumer-to-consumer
money transfer network of approximately 77,100 locations serving more
than 100 countries. With corporate headquarters in Leawood, Kansas,
USA, and 35 worldwide offices, Euronet serves clients in approximately
140 countries. For more information, please visit the Company's Web site
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